Colour Chrome Effect

The development of Colour Chrome Effect is derived from a reversal film: fortia.

My stunning XPro-3 and I think all ‘newer’ Fujifilm X-Trans IV sensor cameras, have a ‘Colour Chrome Effect’ feature. If you have had the chance to shoot with the XPro-3 or say GFX, then you already know the effect from your hands-on experience.


The Colour Chrome Effect was created from a reverse film: fortia. In 2004, the film was released with the slogan “Higher contrast and vivider colour than Velvia”. The film was limited in production, so while many people talked about it, very few actually got to see it.

Fortia was highly praised by the enthusiasts. Many people asked us questions such as “How can I adjust the setting to make it look like fortia?” and “If you set Colour +4 Velvia mode, will it become fortia?”


Despite all your efforts in Velvia mode it will not turn into fortia. To begin with, the ideal colour reproduction is different. Reversal colour film has one characteristic: the tonality is maintained even in high contrast areas. Fortia images are not saturated, and the colour still achieves depth even when the contrast is greater than Velvia.

Fortia had a very limited run. This was due to the perception that this film was only useful in specific situations. In the digital age, the low saturation and high contrast characteristics of fortia are essential. We had to attempt fortia to replicate Velvia, PROVIA and ASTIA.


High brightness is a way to express colours like yellow, orange, yellow or yellow-green with high contrast. Tonality is impossible when brightness and contrast reach their maximums. The image will become very flat as a result.

The sensor surface can be detected by analyzing the light and the information it receives. However, there is a slight gradation. Colour Chrome Effect creates tonality and high contrast using this technique. This allows for images to be created without losing their depth.

This effect is universal. The difference is visible in both sRGB and Adobe RGB users. However, there is a side effect. You will need to have processing power. The X-Processor Pro takes about 1.0 seconds to process. To process the Colour Chrome Effect. This is fine if you only use the Colour Chrome Effect for a single shot. You can’t shoot continuously, or set the camera to AF-C.

Fujifilm suggests that you disable the feature when shooting and turn it back on when you are processing raw files in-camera. The XPro-3 has the ability to output Super Fine JPEG and TIFF. The XPro-3 can convert raw files directly from the camera and then use your Mac or computer to edit the final image.

Fujifilm asked the Colour Chrome Effect creator to show Fujifilm how he replicated the Colour Chrome Effect using image processing software. He replied, “Yes, but it would take an hour for me to complete each image.” I need to be able to identify the sensor characteristics for each image.


The film simulation is not the final touch to the colour, according to the image design team. Every photographer wants a different color. If a few clicks with the camera can save you an hour of labor, you may as well take advantage.

Fujifilm hopes to make film simulations perfect so that editing is not necessary. However, if that means only a starting point it is perfectly acceptable.

This article was written by © Christopher G – Narrating Images.

Author: Christopher G

I'm a professional documentary style photographer, and digital image retoucher!

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