MANUFACTURING PHOTOGRAPHIC FILM FOR MANY years means Fujifilm has a wealth of image production know-how and our digital camera imaging technology harnesses that knowledge. Fujifilm has developed five separate colour Film Simulation modes for X Series camera that photographers can select, just as they would with the film. PROVIA, Velvia and ASTIA are designed to deliver the deep colour tones of reversal film, while PRO Neg. Std and PRO Neg. Hi emphasize skin tones. As a result, Fujifilm’s Film Simulation modes have established a solid reputation, but professional photographers using the cameras have also requested different Film Simulation modes to expand their creative options.
Aiming for advances in color reproduction
The most frequent request Fujifilm received, particularly from photojournalists, was for a mode with more muted tones, so we analyzed hundreds of documentary-style images to find out exactly what kind of effect photojournalists were looking for. Fujifilm reached the conclusion that good documentary-style images allow the photographer to put something of themselves into their work, so they created a simulation mode that allows the photographer to tell the viewer a story. They also took into account the recent trend for photographs to be viewed more frequently on digital devices rather than as physical prints and worked to create a mode that looks like a print when viewed on an LCD screen in JPEG format.
Creating a Simulation mode without a reference film
Unlike previous Film Simulation modes, Fujifilm’s Classic Chrome is not designed to reproduce an existing film but instead aims to reproduce the ambience found in documentary-style photographs and magazines. The name ‘Classic Chrome’ reflects a mode reminiscent of the images each individual carries in their mind and the physical prints of such images.
The characteristics of Classic Chrome
Classic Chrome is characterised by its colours and tones. Images shot with Classic Chrome generally have low colour saturation and full-bodied tones. When Fujifilm analysed relevant images, they were particularly struck by how tones in skies were reproduced, so this became one of our key areas of focus. When the sky includes a hint of magenta, the resulting colour is rich, but with Classic Chrome Fujifilm moved in a different direction and created new colours by removing the magenta component. Classic Chrome also controls the saturation and hue of reds and greens to produce a unique chromatic balance.
Fujifilm’s Film Simulation modes are evolving with their users
In developing Classic Chrome, they have listened to the opinions of professional photographers to create a new style of colour reproduction. They believe this will provide X Series users with a new method of creativity, and Fujifilm hope photographers can put it to a variety of uses. By combining Classic Chrome with the camera’s image quality control features (including shadow tones and highlight tones) to match the scene and emotion, users can achieve a broader creative range. Fujifilm has listened to feedback from professionals and users of our cameras to further enhance our existing Film Simulation modes, and Fujifilm will hopefully continue to do so.